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Tecnologia desde 1995StoreThe NerdMy storyTalk to the Nerd ↗
Nice to meet you. I’m Winsley

The Guy Behind RUKAM’s Nerd.

From 1 KB of memory to artificial intelligence.

My journey with technology began when computers had rubber keyboards, programs came on cassette tapes, and the internet had not yet learned how to make noise. More than four decades later, I am still curious. Now I have a Nerd to help me out.

Winsley
Winsley de OliveiraFounder of RUKAM
Into technology since 1984RUKAM since 1995Nerd since 2026
Original photograph provided by Winsley de Oliveira, founder of RUKAM
The real personWinsley de OliveiraCuriosity has no expiration date.
Official RUKAM Nerd
 
Official RUKAM Nerd with Patch
The virtual sidekickRUKAM NerdHe never sleeps. I need coffee.
A journey through computing

42 years. Many technologies. The same curiosity.

Select an era to explore the story ↘

1984Where it all beganZX81, Apple II+, Exato CCE, PC XT The 90sPCs and networksPC/AT, BBS, Novell, Windows NT 1995RUKAM is bornCuriosity becomes a business 2000–20Enterprise worldServers, storage, networking, virtualization 2021E-commerceRUKAM reaches across Brazil 2026The Nerd is bornExperience meets AI
First chapter

When 1 KB was a lot.

In the early 1980s, a curious kid discovered the Sinclair ZX81, Apple II+ and Exato CCE. In 1984, my father opened a computer business in the countryside of São Paulo state, and computers became part of everyday life. Then came XT PCs from Taiwan. Memory was tiny; curiosity was limitless.

Four decades of technology. Still tinkering with things I shouldn’t.

It was not a straight line. Thankfully. The best stories rarely come with an instruction manual.

“I learned through lots of machines, cables, tests and a few mistakes I now prefer to call experience.”

It all started in the 1980s: Sinclair ZX81, Apple II+, CCE Exato, BASIC, floppy disks and the first XT PCs from Taiwan. Today, waiting ten seconds for a computer to boot feels outrageous. Back then, waiting was part of the process — and so was hoping the cassette tape would load.

The 1990s brought PC/AT, 286, 386, 486, Pentium, BBS, Novell NetWare, Windows NT and the dawn of commercial internet. Learning was the daily routine; discovering a new incompatibility was almost a hobby.

In RUKAM was founded in 1995. Over the following decades came IBM, Compaq, Dell and HPE servers, storage, switches, enterprise networking, virtualization and environments where “it doesn’t work” is merely the beginning of the conversation.

In 2021, e-commerce brought our enterprise hardware expertise to customers across Brazil. It also reinforced a belief: good used equipment, inspected and tested, still has a lot of work left to do. That is the essence of RUKAM Certified.

Then, in 2026, the Nerd was born. The goal was not to build a robot that knew everything. It was to bring together AI, documentation, the catalog and real-world experience to answer the most important question in computing: “Will this actually work?”

“
I started with 1 KB of memory. Today I work with artificial intelligence. And I am still trying to understand why some things do not work.

Winsley de Oliveira — the same curious kid, a few decades later.

Want to try the Nerd?

Ask about servers, storage, processors, memory or compatibility. No guesswork and no obligation to buy.

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Want to travel further back in time?

Discover 40 years of computing history in Brazil that we witnessed firsthand, from early microcomputers to modern servers.

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Since 1995 • Technology backed by real experience.
We Are Nerds,
You Can Trust Us.